Thanks for hanging around…

With over 25 years of experience in leadership, marketing, and more than 45 years of life I decided to share my learnings, mistakes, joys, pains, and resources that have helped to shape me into the leader, marketer, and person I am today.

I have worked and led in many different sectors and industries. From non-profit to for-profit, from electronics - to sci-fi collectibles. I have also consulted for many small - mid-sized businesses and non-profits.

Based on feedback from colleagues, clients, and friends; I am a creative who inspires, designs, and delivers through a strong leadership presence. I have a passion for taking great ideas and making them a reality. My diverse experiences have allowed me to contribute to multiple environments.

Throughout my career, I have led and worked on many teams in various settings and have found that my leadership develops a highly productive climate with an inspired culture. My insatiable curiosity, self-awareness, and the endless pursuit of learning have been vital to my success.

Sometimes I am too blunt, too honest and insecure. Self-doubt has plagued me my whole life, and I am an angry driver. Wow, feels so good to say that out loud.

I believe business is changing fast. Most companies are vulnerable to newer business models, better talent, and the lack understanding of advanced web technologies, and the endless opportunities that these technologies create.

The rules have completely changed.

Slimmer operations are ready to disrupt old thinking. Old modus operandi will not survive.

If the Amazons and Shopify's aren't problematic enough for your small-mid sized business, you now compete against smaller startups, who know how to create continuous content. They put this content on channels that many leaders today know little about, or even knew existed.

The challenging part for you as a business leader/owner is that your customers are consuming it and responding to it at a staggering rate.

Disruption is has become an everyday occurrence in business.

Taxies to Uber. Beef to Beyond Meat. Call centers to artificial intelligence.

Cloud to Blockchain. Courier to 30-minute drone delivery.

I could go on.

Are you positioned to disrupt or be disrupted?

I hope you may find some content on my site that may be helpful. I hope it ads some value to you in some way.

Right now, I am taking on a limited number of new clients.

If you serious about solving some of your business challenges, feel free to contact me, the first coffee is always free.

Thanks for stopping by.

Cheering you on,


More about keith

Keith Waara is a chronic entrepreneur, a champion for the aspiring, a seasoned marketer and lover of life.

Currently, he is invested and leading in two growing start-ups. In his "spare-time," he offers his experience and talent to help leaders, teams, non-profits, small-mid sized business, grow-stronger, get healthier and make magic happen.

Keith resides in Calgary, Alberta with his wife, Andrea of 24 years. They have three insane teenagers, and a loyal miniature dachshund named, Toby.



The organizational brilliance and work ethic that Keith brings to the table is outstanding. His vast experience across many industries makes him a valuable asset in any situation or organization. He is both a strategic thinker and an excellent public speaker which enables him to both create great plans and communicate those plans to those around him. I thoroughly endorse him.
— Steve Osmond, Rhapsody Strategies
Keith is an exceptional leader to work with. He balances a deep commitment to his team while ensuring productivity. Additionally, Keith has the refined ability to envision and execute successful projects. As a director, Keith is well thought out in his decisions. I have personally benefited from Keith’s collaborative working style and his dedication to grow and empower future leaders.
— Jaimee Kepa, Communications Specialist
I have known Keith now for about ten years, and in that time, I have seen a very passionate person. When Keith gets something in his mind, that something gets done. Keith’s has a very high degree of business knowledge and is why I am always bouncing ideas off of him because I know I will get an honest response and conversation about the concept. Keith is a person that people are naturally drawn to. His charisma draws you in and his communication skills keep your attention not only with knowledge but with humour as well. He has seen and done many things, which make him a very well rounded individual being able to adapt and change to what the world throws at him.
— Curtis Bennett, Product Developer at HBX Control Systems